Also, maximizing the efficacy of this strategy can involve providing a range of incentives that accommodate various user preferences. For instance, whereas some users might be more drirummylistven by virtual currency rewards, others might be more engaged with achievements or access to premium content. Developers may customize their incentive plan to maximize engagement & revenue by knowing the various requirements and incentives of their user base. One effective tactic for increasing user acquisition & revenue potential is cross-promotion with other apps.