Generating value for players without sacrificing the essential gameplay experience is the secret to effectively utilizing IAPs. Instead of designing pay-to-win situations that turn off players whospin slots real money don't pay, developers should concentrate on providing items that increase enjoyment. For example, without affecting the balance of the game, cosmetic upgrades that let players customize their avatars can be appealing. Also, presentation and timing are important factors in promoting IAPs. IAP options should be judiciously added by developers during player engagement or excitement spikes.