Via virtual gifts and channel memberships, videos can also be made profitable. Viewers can buy digital gifts for their favorite creators during live streams or regular video uploasattaking-up. comds using the virtual gift features found in many video apps. A portion of the virtual gift's value is given to the creators, giving them an extra revenue stream in addition to advertising. Similar to this, viewers can subscribe to a creator's channel to receive special benefits like emojis, badges, and access to content that is only available to members.